Creator rates
What creators actually charge
Benchmark rates by platform and audience size, with what usage rights, exclusivity and rush turnaround add on top. Every figure is computed from the same pricing engine Selah uses to quote real deals — not collected from rate cards. How the numbers are calculated →
Every rate below opens a full breakdown — what each add-on costs at that size, and a worked example of a real brief.
Your size not listed? The influencer rate calculator takes any audience from 100 to 10 million.
Instagram Reel
Instagram Story Set
Instagram Feed Post
These are benchmarks. What is your deal worth?
Price a real offer — no login needed →