Does the offer have to cover more than the post? Add what the brand asked for, so the check weighs the whole scope.
Enter the amount the brand offered to see where it sits against what this deal is worth.
How the verdict works
Selah works out what the whole scope is worth: the post at your audience size, plus any usage rights, exclusivity and rush the brand asked for. The offer is then read as a share of that.
| Offer as a share of Selah’s rate | Verdict |
|---|---|
| 100% or more | At or above |
| 85% to 99% | Close |
| 50% to 84% | Below |
| Under 50% | Well below |
The rate is Selah’s model, calibrated to published rate guides and sourced on the methodology page. It is a starting point, not a quote from the brand’s side or a survey of paid deals. For a figure with no offer attached, use the influencer rate calculator; for the rights themselves, the usage rights calculator.
Three offers, checked
| The deal | Offer | Selah’s rate | Share | Verdict |
|---|---|---|---|---|
| Instagram Reel, 50K followers | $1,400 | $1,550 | 90% | Close |
| TikTok video, 40K followers | $600 | $900 | 67% | Below |
| Instagram Reel, 100K followers, 3 months of paid usage | $1,500 | $4,300 | 35% | Well below |
The offers are what a brand might say; every other figure is computed. For the thinking behind a counter, read how to counter a brand deal offer and how to respond when a brand lowballs you.
Frequently asked questions
How do I know if a brand’s offer is fair?
Compare it with what the whole deal is worth: the post, plus any usage rights, exclusivity or rush the brand asked for. An offer at or above Selah’s rate for that scope is a good one, within 15% of it is close, and under that is worth a counter. Take the first example below, Instagram Reel, 50K followers: Selah’s rate is $1,550, so an offer of $1,400 is 90% of it.
Is $600 enough for a TikTok Video with 40,000 followers?
Selah’s rate for one TikTok Video at 40,000 followers is $900, so $600 is 67% of it (below). If the brand also wants usage rights or exclusivity, check the offer against the whole scope instead.
What counts as a lowball offer?
Selah calls an offer well below its rate when it is under 50% of what the scope is worth, and a gap worth countering anywhere under 85%. When an offer is under half, the suggested counter comes in at 78% of Selah’s rate, which leaves room to meet in the middle.
Do usage rights and exclusivity change whether an offer is fair?
Yes, a lot. The post alone and the post with its rights are different prices: for the third example below (Instagram Reel, 100K followers, 3 months of paid usage), Selah’s rate for the whole scope is $4,300, so an offer of $1,500 is 35% of it. Add what the brand asked for before you judge the number.
Does this use my own rates?
No. It compares the offer with Selah’s rate for your audience size, calibrated to published rate guides, so it is a starting point rather than your number. Paste the brand’s email into the demo, or save your own rates in a free account, and the quote uses your rates and reads the usage rights and deadlines in the email for you.
What if the brand hasn’t named a budget?
Start with the influencer rate calculator for a figure you can quote at your size, with usage rights, exclusivity and rush priced on top. Then send that number with your reply instead of guessing.
Got the brand’s email? Price the whole thing.
Paste it and Selah finds the usage rights, exclusivity and deadlines in it, prices every deliverable, and gives you a reply ready to send.
Price a real offer, no login needed →