What usage rights add
Usage rights are the single most under-priced part of a brand deal. Three months of paid usage at this rate costs roughly $5,900 — about half the content fee again.
| Type | 1 mo | 3 mo | 6 mo | 12 mo |
|---|---|---|---|---|
| Organic — reposting, website, email | $1,700 | $2,200 | $2,900 | $3,700 |
| Paid ads — brand advertises from their account | $4,400 | $5,900 | $7,700 | $9,900 |
| Whitelisting — brand advertises from yours | $8,300 | $11,000 | $14,400 | $18,600 |
What the other add-ons cost
- Rush turnaround (under a week)
- $5,500
- Exclusivity, 30 days
- $3,300
- Exclusivity, 90 days
- $4,400
- Link in bio
- $1,100–$1,650 / month
- Collab post on the brand’s account
- $2,200
A real deal, priced
A brand wants one instagram reel, three months of paid usage, and one month of category exclusivity. That is not three favors — it is three line items.
- Instagram Reel
- $11,000
- Paid usage rights — 3 months
- $5,900
- Exclusivity — 1 month
- $3,300
- Total
- $20,200
What your leverage actually is at this size
At this size you're a line item in a campaign budget, and there's usually an agency on the other side of the email rather than the brand itself. The person you're negotiating with does this every day.
The conversation shifts from what your rate is to what your terms are. Perpetual usage rights, category exclusivity, first right of refusal, morality clauses — these arrive as standard paperwork and are treated as non-negotiable until you negotiate them. Exclusivity gets genuinely expensive here, because what you're selling is every other deal you can't take.
Your rate is rarely the hard part of these negotiations. The terms attached to it are.
What moves the price of a Reel
Reels carry the highest rate on Instagram because they're the format the algorithm pushes beyond your existing followers. A brand isn't only buying your audience — they're buying the chance of reaching people who don't follow you yet.
Two things reliably get bundled in for free if you let them. The first is usage rights: permission for the brand to run your Reel as an ad, or keep it on their channels after the campaign. The second is a collab post — your Reel appearing on the brand's account under both names. Both are separate line items.
The same deliverable at every size
| 10K followers · nano | $400 |
| 50K followers · micro | $1,550 |
| 150K followers · mid | $4,000 |
| 500K followers · macro · this page | $11,000 |
| 2M followers · mega | $35,700 |
Published guides vs. Selah
Five published 2026 guides put an Instagram Reel at 500K followers in a range of $8,000 to $15,000, with a median of $12,200. Selah quotes $11,000, 10% under the median and inside the range.
| Base rate | Lowest | Median | Highest | Selah |
|---|---|---|---|---|
| Instagram Reel, 500K | $8,000 | $12,200 | $15,000 | $11,000 |
The add-ons work the same way. Published guides give each one as a share of the content fee; on this page’s $11,000, that becomes the dollar range below.
| Add-on | Published | Selah |
|---|---|---|
| Paid usage, 90 days19% above the top | $3,300–$4,95030–45% of the fee | $5,900 |
| Whitelisting, 90 daysInside the range | $8,250–$11,00075–100% of the fee | $11,000 |
| Exclusivity, 30 daysInside the range | $1,650–$3,30015–30% of the fee | $3,300 |
| Exclusivity, 90 days33% above the top | $1,650–$3,30015–30% of the fee | $4,400 |
| Rush, under a weekInside the range | $2,750–$5,50025–50% of the fee | $5,500 |
Rate figures come from Influee, InfluencerFee, Stan, BrandsForCreators and Modash. Each publishes tier bands, not a figure for every audience size, so the range at 500K is read from the band it falls in. Every one is written for brands deciding what to pay. Add-on ranges and their sources are on the methodology page.
How this number is calculated
Every figure on this page comes from the same pricing engine Selah uses to quote real deals. It starts from a market benchmark for instagram reel, scales it to 500K followers — rates rise with audience, but sub-linearly, so doubling your following does not double your fee — and applies the same usage rights, exclusivity and rush rules the app applies to a live quote. No page here can quote a number Selah itself would compute differently. The full methodology lists every formula and the published ranges each add-on is checked against. The influencer rate calculator prices any audience size, and the usage rights calculator prices the add-ons on your own fee.
Frequently asked questions
How much should I charge for an Instagram Reel with 500K followers?
About $11,000. Most deals for an Instagram Reel at 500K followers land between $8,100 and $13,900, before any add-ons. Where you sit in that range depends on your engagement, your niche, and how much the brand is asking for beyond the content itself.
How much extra should I charge for usage rights at 500K followers?
For paid usage — the brand running your content as an ad from their own account — three months costs roughly $5,900 on top of the $11,000 content fee. That is about half the content fee again, which is the part most creators give away without realizing it. Organic reposting is far cheaper; whitelisting, where the brand advertises from your handle, costs more.
What should I charge for a rush turnaround?
About $16,500 — a 50% premium on the standard rate. Rush pricing applies when a brand needs the content in under a week, because it displaces other work and removes your margin for revisions.
How much is exclusivity worth on top of this rate?
About $3,300 for 30 days and $4,400 for 90, on top of the content fee, and more when the category is broad. Exclusivity means you cannot work with competing brands for the agreed window, so what you are really selling is every other deal in that category you would have taken. Price it against what you are giving up, not as a formality.
How does this compare with other published rate guides?
Five published 2026 guides put an Instagram Reel at 500K followers in a range of $8,000 to $15,000, with a median of $12,200. Selah quotes $11,000, 10% under the median and inside the range. Most of those guides are written for brands deciding what to pay, which is why Selah anchors its rate curve to the published median rather than the top. The sources and method are on the methodology page.
This is the benchmark. What is your deal worth?
Paste the brand’s actual email and Selah prices the real thing — every add-on they buried in the brief, priced as a line item.
Price a real offer — no login needed →Or set your own rates so every quote uses your numbers.
Related rates
Want the full picture? How to price a brand deal walks through the whole method, and what usage rights actually are covers the add-on above.