How to Calculate Brand Deal Rates From a Brief
Read a brand brief line by line and turn each clause into a price: deliverables, usage, exclusivity, timeline and revisions, with a worked example.
9 min read
From Selah
Know more.
Charge accordingly.
Guides and breakdowns for creators who are done guessing what to charge.
Start here
How to Price a Brand Deal (Without Guessing)
A practical guide to pricing brand deals for mid-tier creators — rate ranges by follower tier, the variables that move the number, and how to get to a total you can defend.
Read →How Much to Charge for Usage Rights as an Influencer
What usage rights are, the four types, and exactly how to price them: a monthly percentage of your content fee by type, scaled by duration. With worked examples.
Read →How to Counter a Brand Deal Offer: The Creator's Negotiation Playbook
A brand counter-offer isn't a rejection — it's an opening move. Here's the math behind a smart counter, the language to use in your reply, and when to hold firm versus when to flex.
Read →How Much Do Influencers Charge Per Post in 2025–2026
Complete breakdown of influencer pricing in 2025–2026, including platform rates, add-on pricing, and real deal examples to help creators quote confidently.
Read →Pricing
↑ All topicsFlat Fee vs. CPM: How to Price Sponsored Content
A brand offers a CPM. Here's how to turn it into a flat fee, when CPM is worth taking, and the guarantee to ask for so you never carry the risk.
8 min read
How Much More to Charge for Reels vs. Feed Posts
Reels vs. feed posts pricing: why the gap should be ~90%, not a token premium, and how to explain it to brands. Rate table by follower tier, add-ons included.
11 min read
How Much to Charge When a Brand Wants 'Product Mention' vs. Dedicated 'Product Placement' (The Difference in Pricing)
A product mention runs 50–70% of your placement rate — but only if the scope is genuinely a mention. Here's how to tell the difference and charge for product mention vs placement brand deal.
10 min read
How Much to Charge When a Brand Provides the Content Script or Creative Direction
When a brand provides the script, should you charge less? No. Here's how to price branded content with a brand script — including the creative constraint fee most creators miss.
11 min read
How Much to Charge When a Brand Wants Content You've Already Posted (Repurposing Old Posts as Paid Content)
A brand wants your old organic post. Here's how much to charge for existing content in a brand deal — license fees, usage rights, and real deal math.
10 min read
How Much to Charge When a Brand Wants Multiple Deliverables (Post + Stories + Reel + Extras)
How much to charge for multiple deliverables in a brand deal — itemize first, then bundle. Rate tables, a real deal breakdown, and the discount ceiling creators should know.
13 min read
How Much to Charge When a Brand Wants Multiple Platforms (But Different Content on Each)
When a brand wants TikTok, Reels, and YouTube Shorts with different content on each — that's not repurposing. Here's how to price each platform as a separate deliverable.
13 min read
How Much to Charge for a Podcast Sponsorship: CPM vs. Flat Rate for Creators
How much to charge for podcast sponsorship: CPM vs. flat rates by download tier, host-read premiums, and a real deal breakdown with line items.
11 min read
YouTube Integration vs. Dedicated Video Pricing
YouTube integration pricing vs. dedicated video — rate tables by subscriber tier, add-on pricing, and a real deal breakdown.
11 min read
How to Price a Newsletter Brand Deal: CPM, Flat Rate, and Sponsored Issues
How to price a newsletter brand deal: CPM vs. flat rate, formats, niche benchmarks, and a real example breakdown with line items.
11 min read
How Much to Charge for Instagram Feed Posts: The Complete Breakdown
Instagram feed post rates for mid-tier creators — base rates by follower tier, carousel pricing, and a real deal breakdown with add-ons included.
10 min read
How Much Do Influencers Charge Per Post in 2025–2026
Complete breakdown of influencer pricing in 2025–2026, including platform rates, add-on pricing, and real deal examples to help creators quote confidently.
11 min read
How Much to Charge for a Sponsored Instagram Reel
Rate ranges for sponsored Instagram Reels by follower tier, the add-ons brands don't volunteer, and a real creator example with line items.
9 min read
How Much to Charge for a TikTok Brand Deal
TikTok brand deal rates by follower tier, Spark Code pricing, and how to bundle IG and TikTok without undervaluing either platform.
9 min read
How Much to Charge for Usage Rights as an Influencer
What usage rights are, the four types, and exactly how to price them: a monthly percentage of your content fee by type, scaled by duration. With worked examples.
12 min read
How Much to Charge for Sponsored Instagram Stories
How much to charge for sponsored Instagram Stories — rate ranges by follower tier, why a Story set prices differently from a Reel, and a real example.
8 min read
How to Price a Brand Deal (Without Guessing)
A practical guide to pricing brand deals for mid-tier creators — rate ranges by follower tier, the variables that move the number, and how to get to a total you can defend.
14 min read
Rates by Tier
↑ All topicsHow Much to Charge for Travel Brand Deals
Travel influencer brand deal rates explained: how to price multi-deliverable trips, usage rights, and bundles without leaving money on the table.
11 min read
How Much to Charge for a Brand Deal with 25K Followers: The Nano-Creator Pricing Guide
How much to charge for a brand deal with 25K followers — base rates by platform, the add-ons brands won't volunteer, and a real deal breakdown with line items.
11 min read
How Much to Charge for a Brand Deal When You're Building Your First Portfolio (and Avoiding Underpricing)
How much to charge for a brand deal as a first-time creator (5K–20K followers) — with real rate tables, a full deal breakdown, and how to avoid the underpricing trap.
11 min read
Lifestyle Creator Rate Card 2026: Pricing by Follower Tier, Platform, and Deliverable
Lifestyle creator rate card 2026: base rates by follower tier (10K–250K), platform, deliverable type, add-on pricing, and a real deal breakdown with line items.
13 min read
Fashion Influencer Brand Deal Rates in 2026
Fashion influencer brand deal rates in 2026 by follower tier, content type, and brand category — with a real deal breakdown and add-on pricing.
11 min read
How Much to Charge for a Brand Deal with 250K Followers: The Mid-Tier Upper Bound
How much to charge for a brand deal with 250K followers — base rates by platform, add-on pricing, and a real deal breakdown with line items.
12 min read
How Much to Charge for a 100K Follower Deal
How much to charge for a brand deal with 100K followers — platform rate ranges, add-on pricing, and a real deal breakdown with line items.
10 min read
How Much to Charge for a Brand Deal with 50K Followers
How much to charge for a brand deal with 50K followers in 2026 — rates by platform, deliverable, and the add-ons that change your total.
10 min read
How Much to Charge for a Brand Deal with 10K Followers
How much to charge for a brand deal with 10k followers — rates by platform, add-on pricing, and a real example breakdown for nano creators in 2026.
11 min read
Brand Deal Terms
↑ All topicsHow to Price a Tight Timeline Brand Deal
A 2–3 week turnaround isn't rush pricing — but it isn't free. Here's how to price a tight timeline brand deal and negotiate the trade.
10 min read
How Much to Charge for a Collab Post (When the Brand Gets Co-Branding, Not You Alone)
How much to charge for a collab post Instagram brand deal — base rates by follower tier, why collab posts are priced differently, and how to evaluate true co-branding vs. audience borrowing.
11 min read
How Much to Charge When a Brand Wants You to Keep the Deal Confidential (Non-Disclosure Pricing)
When a brand wants confidentiality, here's how much to charge for a confidentiality clause in a brand deal — with real rate math and contract red flags.
10 min read
How Much to Charge When a Brand Wants to Tag You in Their Ads (But You're Not Creating the Content)
When a brand tags you in their own content or ads, they're using your audience and credibility. Here's how much to charge for a brand mention in their content.
11 min read
How Much More to Charge When a Brand Wants Exclusivity 'For a While' (Not a Specific Date)
Vague exclusivity in brand deals — "reasonable period," "until the campaign ends" — has no defined end. Here's how to price it and push back.
12 min read
How Much to Charge for Exclusive Content (Brands Asking for Posts No One Else Can See)
Brands asking for exclusive content — posts your audience can't freely see — should cost significantly more. Here's exactly how much to charge for exclusive content in a brand deal.
11 min read
How to Price a 'Content Creator' Deal (Undefined Scope, Undefined Timeline)
Brands use vague "partnership" language to price undefined brand deal scope in their favor. Here's how to define scope, price uncertainty, and protect yourself in contracts.
12 min read
How Much to Charge for Offline Usage Rights in a Brand Deal
Offline usage rights add 50–200% to your base fee. Here's how to price print, billboard, packaging, and in-store rights for a brand deal — with real numbers.
10 min read
What Does 'Perpetual Usage Rights' Mean?
Perpetual usage rights mean the brand can use your content forever. Here's what it means in a contract, how to price it, and when to push back.
11 min read
How Much to Charge for Ad Boosting Rights
Ad boosting rights are the most-missed line item in brand deals. Here's how much to charge — with a formula, a rate table, and a real breakdown.
10 min read
What Does 'Approval Rights' Mean in a Brand Deal Contract?
Approval rights gives brands veto power over your content. Here's what it means for your creative control, timeline, and rate.
10 min read
What Is a UGC Deal — and How Do You Price It?
UGC deals pay you for content the brand uses on their channels — not yours. Different rules, different pricing, and a very different value exchange. Here's how it works.
6 min read
Whitelisting vs. Ad Code vs. Partnership Ads
Whitelisting, partnership ads and ad codes all put your name on a brand's paid ad. How each one works on Instagram, what it hands the brand, and what to charge.
9 min read
What Is a Collab Post Fee?
An Instagram collab post puts a brand's name alongside yours on a shared post. That's a co-branding arrangement — not a standard sponsored post. Here's what it means and what to charge.
5 min read
How to Price a Rush Turnaround in a Brand Deal
Rush fees aren't a favor — they're compensation for disrupting your schedule and creative process. Here's how to define rush, when to charge it, and how much to add.
7 min read
How to Price a Link in Bio in a Brand Deal
A link in bio placement sends your audience directly to a brand's site. It's high-conversion real estate — and it should be priced as a separate line item.
6 min read
What Is Whitelisting for Influencers? (And What It Should Cost)
Whitelisting gives brands permission to run paid ads from your social account. Here's what it means, how it differs from usage rights, and how to price it correctly.
6 min read
What Is a Spark Code in a TikTok Brand Deal?
A Spark Code lets brands run your TikTok as a paid ad. Here's what it means, why it costs extra, and exactly what to say when a brand asks for one.
5 min read
What Is Ad Code Access in a Brand Deal?
Ad code access lets brands run your content as a paid ad from your account — without you posting anything new. Here's what it means, what it costs, and what to look for in contracts.
6 min read
How to Price Exclusivity in a Brand Deal
Exclusivity means you can't work with competing brands for a set period. What category exclusivity covers, and how to price it by scope and duration.
8 min read
Negotiation
↑ All topicsWhat to Do When a Brand Doesn't Pay You
Brand hasn't paid after you delivered? Here's exactly when to follow up, how to escalate, and what to do when a brand does not pay you.
10 min read
How Much to Charge for a Brand Deal Reshoot
A brand wants a reshoot and calls it "refinement." Here's how much to charge for a brand deal reshoot revision — and contract language to protect you.
10 min read
What Is Brand Fit in a Sponsorship Deal
Brands say "perfect fit" to negotiate lower rates—when fit actually justifies charging more. Here's what brand fit means and how to counter the tactic.
10 min read
How to Respond When a Brand Offers You Product Instead of Payment (and How to Calculate the Real Value)
How to calculate the real value of a product-only brand deal, when to accept it, and how to counter with a hybrid offer. Includes email templates and real deal math.
11 min read
How to Respond When a Brand Wants 'Just a Quick Post' (Scope Creep Red Flag)
'Just a quick post' is how brands anchor low before you've seen the scope. Here's how to respond to a quick post request in a brand deal without underselling.
10 min read
How to Negotiate When a Brand Says 'This is Our Budget' (And It's Below Market)
How to negotiate when a brand says "this is our budget" — test whether it's real, propose scope alternatives, and respond with email templates that keep deals alive.
12 min read
How to Respond to a Brand That Asks 'What's Your Rate?' (Without Underselling)
A brand asks 'What's your rate?' — here's why the right response is a question back, and the exact email templates to use for how to quote a brand deal rate first response.
11 min read
Should You Accept a Gifted Brand Collab? When Free Isn't Worth Your Time
Should you accept a gifted brand collab? A practical framework to calculate the real cost, spot red flags, and counter gifted offers the right way.
11 min read
How to Turn Down a Brand Deal Email Politely
How to turn down a brand deal email without damaging the relationship — real templates, and when to decline instead of counter.
10 min read
A Brand Is Using My Content Without Permission
A brand is running your content without permission — here's how to identify what happened and exactly what to do about it, including how to price it.
11 min read
How to Respond When a Brand Lowballs You
A brand just came in well below your rate. Before you reply — or panic — here's the math, the language, and the strategy to respond from a position of strength.
7 min read
Brand Deal Negotiation Email Template 2026
A ready-to-send counter-offer email for when a brand comes in below your rate — with the logic behind each line so you can adapt it to your deal.
6 min read
Should You Accept That Brand Deal? A Creator's Decision Framework
Not every brand deal deserves a yes. Here's a three-part framework — price check, terms check, brand fit — to evaluate any offer quickly and know when to negotiate, when to walk, and when to sign.
10 min read
How to Negotiate a Brand Deal: From First Email to Final Contract
How to negotiate a brand deal from the first email to the signed contract — what to counter, what to concede, and the exact lines to send.
7 min read
How to Counter a Brand Deal Offer: The Creator's Negotiation Playbook
A brand counter-offer isn't a rejection — it's an opening move. Here's the math behind a smart counter, the language to use in your reply, and when to hold firm versus when to flex.
11 min read
Contract Terms
↑ All topicsWhat Is a Kill Fee in a Brand Deal?
A kill fee is what a brand owes you when they cancel after work starts. Here's the standard ranges, when it applies, and how to negotiate it.
10 min read
How Many Revisions Should You Include?
Two rounds is the standard. Here's how to define revisions vs. new deliverables, charge for extra rounds, and add the right contract language.
10 min read
What Does 'Deliverables' Mean in a Brand Deal Contract?
Deliverables define exactly what you owe a brand. Learn what counts, how vague language enables scope creep, and how to tighten the definition before you sign.
10 min read
How Much to Charge When a Brand Wants 'First Look' at Your Content Before Posting
'First look' sounds like a courtesy. It's often a hidden approval gate. Here's what it means, what it costs, and how to price and negotiate it.
11 min read
What Is a Morality Clause in a Brand Deal? How to Respond When You See One
Learn what morality clauses really mean in brand deals, when they're reasonable vs. overreach, and how to negotiate better terms that protect your freedom.
9 min read
What Is a First Right of Refusal in a Brand Deal—and Should You Accept It?
First right of refusal gives brands first dibs on your future campaigns. Here's what it means, what it costs, and whether you should accept it.
10 min read
Regional Pricing
↑ All topicsHow to Price a Brand Deal for a Global Brand
Global brands want worldwide rights, bigger usage, and exclusivity. Here's how to price a brand deal for a global brand without undercharging.
9 min read
How to Price Brand Deals Across Different Regions
Regional pricing for brand deals: price for the audience you deliver, never accept a brand's currency conversion, and structure multi-region deals as separate line items.
12 min read
Australian Influencer Brand Deal Pricing Guide 2026: Rates in AUD by Platform and Tier
Australian influencer brand deal pricing in AUD by platform and tier — why USD conversion is a trap, local market rates, and a real AU deal breakdown.
10 min read
How Much Do Korean Brands Pay Influencers in 2026
How much do Korean brands pay influencers in 2026? Rate ranges by tier, KRW conversion guidance, and what to watch for in Korean brand deal contracts.
11 min read
How Much to Charge for a Brand Deal: UK Creator's Pricing Guide 2026
Brand deal rates UK creators should actually charge in 2026 — in GBP, with platform breakdowns, add-ons, and a real deal example with line items.
9 min read
The Business of Creating
↑ All topicsCreator Media Kit Template
A section-by-section creator media kit template with a built-in rate card — the pricing half most kits are missing. Real numbers included.
10 min read
YouTube Media Kit: What to Include for Creators
Build a YouTube media kit that shows the metrics brands actually care about — watch time, retention, and clear rate card for integrations vs. dedicated videos.
11 min read
How to Make a Media Kit as a Creator
Step-by-step process for building a creator media kit—section order, rate card placement, and how to present pricing so brands keep reading.
12 min read
How to Respond to a Brand Collaboration Email
Before you reply to a brand collab email, read it like a strategist. Here's how to identify what type of email it is and respond with clarity.
10 min read
How to Find Brand Deals as a Small Influencer (Without Waiting)
Stop waiting for brand deals to find you. Here's exactly where small creators should look for partnerships and how to pitch them successfully.
9 min read
What Is a Media Kit for Creators—and What Should You Include?
Learn what to include in your influencer media kit to land better brand deals. From audience demographics to pricing strategy, here's what actually works.
12 min read
Brand Deal Red Flags: What Every Creator Should Know Before Signing
Learn the hidden contract terms that can cost you thousands in lost revenue. Spot these brand deal red flags before you sign.
10 min read