Did the brand ask for more than the post? Add what they asked for and the total updates.
An Instagram Reel at 50,000 followers is worth about
$1,550
Typical range $1,150 to $1,950
Five published 2026 guides put an Instagram Reel at 50,000 followers in a range of $1,100 to $2,800, with a median of $1,750. Selah quotes $1,550, 11% under the median and inside the range.
Guides: Influee, InfluencerFee, Stan, BrandsForCreators, Modash.
Ready to paste into your reply
- 1× Instagram Reel — $1,550
- Total: $1,550
Did a brand just ask for your rates?
Here’s a reply with starting Instagram rates at your size. Change anything before you send it.
Want it to use your own numbers? Save your rates in Selah, free, and paste any “what are your rates?” message to get this reply from them. Save my rates →
Holding an actual offer? Price that exact deal, not the benchmark →
It’s the same engine Selah quotes real brand deals with, and every figure sits next to the range published rate guides give.
$1,550
Example
A 50,000-follower Instagram Reel is worth about $1,550, typically $1,150 to $1,950.
Reviewed by Brandon BedfordFigures updated
How to use the influencer rate calculator
Pick what you’re making, then enter your audience size or tap a common one.
Add what the brand asked for: usage rights and how long, exclusivity, extra rounds of revisions or a rush deadline. The total updates as you go.
Copy what you need: the lines for your reply, the reply to a “what are your rates?” message, or a link to the result.
Rates by audience size
The headline figure for each format at seven audience sizes. These are what the calculator returns, rounded the way a creator would quote them.
| Audience | Instagram Reel | Feed post | Story set | TikTok video | YouTube integration |
|---|---|---|---|---|---|
| 5K | $225 | $125 | $75 | $150 | $250 |
| 10K | $400 | $200 | $125 | $275 | $475 |
| 25K | $850 | $450 | $250 | $600 | $1,000 |
| 50K | $1,550 | $800 | $475 | $1,100 | $1,850 |
| 100K | $2,800 | $1,450 | $850 | $2,000 | $3,300 |
| 250K | $6,100 | $3,200 | $1,850 | $4,400 | $7,200 |
| 500K | $11,000 | $5,700 | $3,300 | $7,900 | $13,000 |
Followers for Instagram and TikTok, subscribers for YouTube. Each figure is one number to quote; the rate pages break a size down with the add-ons priced on that fee, and the whole table is published as plain text in Selah’s pricing reference.
Citing it? Selah, “Influencer rates by audience size,” Brandon Bedford, updated September 29, 2026, selah.fyi/influencer-rate-calculator. These are modeled rates calibrated to published guides, not a survey of paid deals. Free to reuse with credit under CC BY 4.0. Download the table as CSV.
How the calculator works
Each format has a benchmark at a set audience, and the fee scales with audience on a curve that grows more slowly than your follower count. The curve and the benchmarks were checked against 2026 rate guides from nine publishers, and the add-ons are a share of your content fee, scaled by how long the brand keeps the rights.
The methodology page lists every source and formula. For a deal that is mostly about usage terms, the usage rights calculator goes further: it reads contract wording like “in perpetuity” or “Spark Code” and prices it. If a brand has already named a price, the brand offer checker shows where it sits.
Frequently asked questions
How much should I charge for an Instagram Reel with 50,000 followers?
About $1,550, with a typical range of $1,150 to $1,950. Five published 2026 guides put an Instagram Reel at 50,000 followers in a range of $1,100 to $2,800, with a median of $1,750. Selah quotes $1,550, 11% under the median and inside the range.
How much do TikTok creators charge per video?
On Selah's rates, about $275 at 10K followers, $1,100 at 50K and $2,000 at 100K. Rates grow more slowly than audience: doubling your followers adds roughly 80% to the fee, not 100%.
Does this calculator include usage rights, exclusivity, revisions and rush fees?
Yes. Pick what the brand asked for and the total updates, with the published market range beside each add-on. A fee for the post alone is often a fraction of what a deal is worth once a brand runs it as an ad, asks you to stay away from competitors or wants more than one round of changes.
How much should I charge for extra rounds of revisions?
Selah prices one round of revisions into the rate and charges 15% of the content fee for each round past that, rounded to the nearest $50. Published creator-side guides put it at 10% to 15% per extra round, and they come from one agency guide and one lawyer's example, so treat that range as a starting point. A request to reshoot delivered content is a different charge, and it is not in this calculator.
What do I reply when a brand just asks for my rates?
Send your starting rate for each format on one platform, and say that final pricing depends on usage rights, timeline and how many pieces they need. That keeps the first number from becoming the whole deal. Under the result, the calculator writes this reply with starting rates for your format and audience size. You can edit it before you copy it.
How is this different from other influencer rate calculators?
Many are written for brands planning a budget and estimate from follower count alone. This one is written for the creator replying to an offer: it prices the add-ons brands ask for, shows the published range beside each figure so you can see where Selah sits, and gives you bullets you can paste into your reply.
Does engagement rate or niche change the number?
Not in this calculator, which prices on audience size and the add-ons the brand names. Treat the figure as a defensible starting point and adjust for your own track record. To price a specific brief, paste the brand’s email into the demo and Selah prices each deliverable and add-on in it.
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