What usage rights add
Usage rights are the single most under-priced part of a brand deal. Three months of paid usage at this rate costs roughly $4,600 — about as much as the content itself.
| Type | 1 mo | 3 mo | 6 mo | 12 mo |
|---|---|---|---|---|
| Organic — reposting, website, email | $700 | $900 | $1,200 | $1,600 |
| Paid ads — brand advertises from their account | $3,500 | $4,600 | $6,000 | $7,800 |
| Whitelisting — brand advertises from yours | $4,600 | $6,100 | $8,100 | $10,400 |
What the other add-ons cost
- Rush turnaround (under a week)
- $6,900
- Exclusivity
- $500 / month and up
- Link in bio
- $450–$700 / month
- Collab post on the brand’s account
- $900
A real deal, priced
A brand wants one instagram reel, three months of paid usage, and one month of category exclusivity. That is not three favors — it is three line items.
- Instagram Reel
- $4,600
- Paid usage rights — 3 months
- $4,600
- Exclusivity — 1 month
- $500
- Total
- $9,700
What your leverage actually is at this size
Toward the top of this band the person emailing you is increasingly an agency rather than the brand, and the conversation changes character. They negotiate professionally, they have a target, and the paperwork arrives looking settled.
It rarely is. Usage duration, exclusivity scope, approval rounds and renewal terms are all negotiable, and they're where the real money sits at this size. A rate that looks strong can be undone by a perpetual usage clause attached to it.
Read what you're being asked to give up, not just what you're being offered. If a brand wants twelve months of category exclusivity, the question isn't whether the fee is good — it's what else you'd have earned in that category over a year.
What moves the price of a Reel
Reels carry the highest rate on Instagram because they're the format the algorithm pushes beyond your existing followers. A brand isn't only buying your audience — they're buying the chance of reaching people who don't follow you yet.
Two things reliably get bundled in for free if you let them. The first is usage rights: permission for the brand to run your Reel as an ad, or keep it on their channels after the campaign. The second is a collab post — your Reel appearing on the brand's account under both names. Both are separate line items.
The same deliverable at every size
| 10K followers · nano | $550 |
| 50K followers · micro | $1,600 |
| 150K followers · mid | $3,300 |
| 500K followers · macro | $7,200 |
| 2M followers · mega | $17,600 |
How this number is calculated
Every figure on this page comes from the same pricing engine Selah uses to quote real deals. It starts from a mid-tier market benchmark for instagram reel, scales it to 250K followers — rates rise with audience, but sub-linearly, so doubling your following does not double your fee — and applies the same usage rights, exclusivity and rush rules the app applies to a live quote. No page here can quote a number Selah itself would compute differently.
Frequently asked questions
How much should I charge for an Instagram Reel with 250K followers?
About $4,600. Most deals for an Instagram Reel at 250K followers land between $3,300 and $5,800, before any add-ons. Where you sit in that range depends on your engagement, your niche, and how much the brand is asking for beyond the content itself.
How much extra should I charge for usage rights at 250K followers?
For paid usage — the brand running your content as an ad from their own account — three months costs roughly $4,600 on top of the $4,600 content fee. That is close to the price of the content itself, which is the part most creators give away without realizing it. Organic reposting is far cheaper; whitelisting, where the brand advertises from your handle, costs more.
What should I charge for a rush turnaround?
About $6,900 — a 50% premium on the standard rate. Rush pricing applies when a brand needs the content in under a week, because it displaces other work and removes your margin for revisions.
How much is exclusivity worth on top of this rate?
Start at $500 per month and go up from there. Exclusivity means you cannot work with competing brands for the agreed window, so what you are really selling is every other deal in that category you would have taken. Price it against what you are giving up, not as a formality.
This is the benchmark. What is your deal worth?
Paste the brand’s actual email and Selah prices the real thing — every add-on they buried in the brief, priced as a line item.
Price a real offer — no login needed →Or set your own rates so every quote uses your numbers.
Related rates
Want the full picture? How to price a brand deal walks through the whole method, and what usage rights actually are covers the add-on above.