What usage rights add
Usage rights are the single most under-priced part of a brand deal. Three months of paid usage at this rate costs roughly $1,800 — about as much as the content itself.
| Type | 1 mo | 3 mo | 6 mo | 12 mo |
|---|---|---|---|---|
| Organic — reposting, website, email | $300 | $400 | $500 | $600 |
| Paid ads — brand advertises from their account | $1,400 | $1,800 | $2,400 | $3,000 |
| Whitelisting — brand advertises from yours | $1,800 | $2,400 | $3,200 | $4,100 |
What the other add-ons cost
- Rush turnaround (under a week)
- $2,700
- Exclusivity
- $500 / month and up
- Link in bio
- $175–$275 / month
- Collab post on the brand’s account
- $350
A real deal, priced
A brand wants one tiktok video, three months of paid usage, and one month of category exclusivity. That is not three favors — it is three line items.
- TikTok Video
- $1,800
- Paid usage rights — 3 months
- $1,800
- Exclusivity — 1 month
- $500
- Total
- $4,100
What your leverage actually is at this size
At this size brands start comparing you against creators well above your follower count. That's good for you, and worth knowing while it's happening — a brand that chose a high-engagement mid-tier creator over a larger, quieter one has made a strategic decision, not a compromise.
The briefs get structurally more complex here. Multi-deliverable packages, usage rights with real duration, exclusivity windows, approval rounds. Each of those is priced separately, and bundling them into one number is where the most value disappears.
You have more room to anchor high than you did at your last tier, and you're likely still negotiating for yourself. Both are reasons to know your number before the conversation starts.
What moves the price of a TikTok video
On TikTok, reach is genuinely decoupled from follower count — which cuts both ways in a negotiation. It means your rate is defensible on performance rather than audience size, and it means a brand can't argue you down purely on follower count.
The line item to watch is the Spark Code. That's authorisation for the brand to run paid ads from your account using your video, with your handle attached. It is not included in a content fee, it is one of the most valuable things you can sell, and it is regularly requested as though it were a formality.
The same deliverable at every size
| 10K followers · nano | $400 |
| 50K followers · micro | $1,150 |
| 150K followers · mid | $2,300 |
| 500K followers · macro | $5,000 |
| 2M followers · mega | $12,400 |
How this number is calculated
Every figure on this page comes from the same pricing engine Selah uses to quote real deals. It starts from a mid-tier market benchmark for tiktok video, scales it to 100K followers — rates rise with audience, but sub-linearly, so doubling your following does not double your fee — and applies the same usage rights, exclusivity and rush rules the app applies to a live quote. No page here can quote a number Selah itself would compute differently.
Frequently asked questions
How much should I charge for a TikTok Video with 100K followers?
About $1,800. Most deals for a TikTok Video at 100K followers land between $1,300 and $2,300, before any add-ons. Where you sit in that range depends on your engagement, your niche, and how much the brand is asking for beyond the content itself.
How much extra should I charge for usage rights at 100K followers?
For paid usage — the brand running your content as an ad from their own account — three months costs roughly $1,800 on top of the $1,800 content fee. That is close to the price of the content itself, which is the part most creators give away without realizing it. Organic reposting is far cheaper; whitelisting, where the brand advertises from your handle, costs more.
What should I charge for a rush turnaround?
About $2,700 — a 50% premium on the standard rate. Rush pricing applies when a brand needs the content in under a week, because it displaces other work and removes your margin for revisions.
How much is exclusivity worth on top of this rate?
Start at $500 per month and go up from there. Exclusivity means you cannot work with competing brands for the agreed window, so what you are really selling is every other deal in that category you would have taken. Price it against what you are giving up, not as a formality.
This is the benchmark. What is your deal worth?
Paste the brand’s actual email and Selah prices the real thing — every add-on they buried in the brief, priced as a line item.
Price a real offer — no login needed →Or set your own rates so every quote uses your numbers.
Related rates
Want the full picture? How to price a brand deal walks through the whole method, and what usage rights actually are covers the add-on above.