Your fee for every piece the rights cover, added together. Stories are usually left out.
This deal is worth
$2,300
- Content fee
- $1,500
- Usage rights
- $800
Selah 53% of the fee · published 30–45% · UGCBloom
Ready to paste into your reply
- 1× Sponsored content — $1,500
- 90-day paid usage rights — $800
- Total: $2,300
What does the contract actually ask for?
Paste a line from the brief or contract. Selah picks out the usage, term, exclusivity and timing language and prices it on the content fee above.
Three briefs, priced
One Reel, 90 days of paid usage
“We’d love to run the Reel as a paid ad on Meta for 90 days.”
- 1× Sponsored content — $1,500
- 90-day paid usage rights — $800
- Total: $2,300
A TikTok with a Spark Code and exclusivity
“Please share a Spark Code for 30 days. We’d also need category exclusivity for the month.”
- 1× Sponsored content — $1,800
- 1-month exclusivity — $500
- 30-day whitelisting — $1,400
- Total: $3,700
A rushed YouTube integration with six months of paid usage
“We need the integration live in five days, and we’d like six months of paid usage on the cut-downs.”
- 1× Sponsored content — $3,000
- Rush delivery (1.5×) — +$1,500
- 6-month paid usage rights — $2,100
- Total: $6,600
How the calculator works
Usage rights are a monthly share of the content fee, set by how the brand will use the content, then scaled by how long they’ll use it. Longer terms cost more in total and less per month. The fee rounds to the nearest $100.
| Usage right | Per month |
|---|---|
| Organic: reposts, website, email | 15% |
| Paid ads from the brand’s account | 40% |
| Whitelisting: ads from your account | 75% |
| Out-of-home: billboards, print, TV | 50% |
| Term | Multiply the monthly fee by |
|---|---|
| 1 month | 1× |
| 3 months | 1.33× |
| 6 months | 1.75× |
| 12 months | 2.25× |
Exclusivity is 30% of the content fee for 30 days, on the same term curve, and rush adds 50% of the content fee. Perpetual rights are declined: the total is priced on a 12-month licence, and the reply names a buyout of 7.5× the monthly rate only for a brand that insists. The full methodology and sources explain each figure, and the usage rights guide covers what each type means in a contract.
Frequently asked questions
How much should I charge for usage rights?
Charge a monthly share of the content fee for every piece the brand uses: 15% for organic use, 40% for paid ads from the brand's account, 75% for whitelisting from yours. Then multiply by the term: 1× for a month, 1.33× for three, 1.75× for six, 2.25× for twelve. Ninety days of paid usage on a $1,500 Reel comes to $800.
How much should I charge for whitelisting or a Spark Code?
Selah charges 75% of the content fee per month, the top of the published range (25–50% a month, 50–100% on Instagram). Whitelisting puts ads under your name, so it's priced well above paid usage from the brand's own account.
What if the brand doesn’t say how long they want the rights?
Quote 90 days and name the term in your reply, so it becomes the end date in the contract. That's what Selah assumes. Never leave the term open: an open term reads as perpetual.
How much should I charge for exclusivity and rush?
Selah charges 30% of the content fee for 30 days of exclusivity, scaled by the same term curve as usage rights, and adds 50% of the content fee for delivery inside a week. Published guides put exclusivity at 15–30% of the fee for a 30–90 day window and rush at 25–50%.
Got the whole brief? Price all of it.
Paste the brand’s email and Selah prices every deliverable and add-on in it, ready to send back.
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