What usage rights add
Usage rights are the single most under-priced part of a brand deal. Three months of paid usage at this rate costs roughly $800 — about half the content fee again.
| Type | 1 mo | 3 mo | 6 mo | 12 mo |
|---|---|---|---|---|
| Organic — reposting, website, email | $200 | $300 | $400 | $500 |
| Paid ads — brand advertises from their account | $600 | $800 | $1,000 | $1,300 |
| Whitelisting — brand advertises from yours | $1,100 | $1,400 | $1,900 | $2,400 |
What the other add-ons cost
- Rush turnaround (under a week)
- $750
- Exclusivity, 30 days
- $400
- Exclusivity, 90 days
- $600
- Link in bio
- $150–$225 / month
- Collab post on the brand’s account
- $300
A real deal, priced
A brand wants one instagram feed post, three months of paid usage, and one month of category exclusivity. That is not three favors — it is three line items.
- Instagram Feed Post
- $1,450
- Paid usage rights — 3 months
- $800
- Exclusivity — 1 month
- $400
- Total
- $2,650
What your leverage actually is at this size
At this size brands start comparing you against creators well above your follower count. That's good for you, and worth knowing while it's happening — a brand that chose a high-engagement mid-tier creator over a larger, quieter one has made a strategic decision, not a compromise.
The briefs get structurally more complex here. Multi-deliverable packages, usage rights with real duration, exclusivity windows, approval rounds. Each of those is priced separately, and bundling them into one number is where the most value disappears.
You have more room to anchor high than you did at your last tier, and you're likely still negotiating for yourself. Both are reasons to know your number before the conversation starts.
What moves the price of a feed post
A static feed post has a lower reach ceiling than a Reel but a longer life on your profile, where it keeps working as a reference for anyone who visits later. That permanence is part of what a brand is paying for.
Feed posts are the deliverable most often bundled into a package and priced as an afterthought. Quote it on its own before you quote it as part of anything, so you know what you're discounting when you bundle.
The same deliverable at every size
| 10K followers · nano | $200 |
| 50K followers · micro | $800 |
| 150K followers · mid | $2,000 |
| 500K followers · macro | $5,700 |
| 2M followers · mega | $18,500 |
Published guides vs. Selah
Six published 2026 guides put an Instagram Feed Post at 100K followers in a range of $500 to $2,800, with a median of $1,450. Selah quotes $1,450, on the median.
| Base rate | Lowest | Median | Highest | Selah |
|---|---|---|---|---|
| Instagram Feed Post, 100K | $500 | $1,450 | $2,800 | $1,450 |
The add-ons work the same way. Published guides give each one as a share of the content fee; on this page’s $1,450, that becomes the dollar range below.
| Add-on | Published | Selah |
|---|---|---|
| Paid usage, 90 days22% above the top | $435–$65530–45% of the fee | $800 |
| Whitelisting, 90 daysInside the range | $1,090–$1,45075–100% of the fee | $1,400 |
| Exclusivity, 30 daysInside the range | $220–$43515–30% of the fee | $400 |
| Exclusivity, 90 days38% above the top | $220–$43515–30% of the fee | $600 |
| Rush, under a weekAt the top of the range | $365–$72525–50% of the fee | $750 |
Rate figures come from Influee, InfluencerFee, Stan, BrandsForCreators, Influencer Marketing Hub and Afluencer. Each publishes tier bands, not a figure for every audience size, so the range at 100K is read from the band it falls in. Every one is written for brands deciding what to pay. Add-on ranges and their sources are on the methodology page.
How this number is calculated
Every figure on this page comes from the same pricing engine Selah uses to quote real deals. It starts from a market benchmark for instagram feed post, scales it to 100K followers — rates rise with audience, but sub-linearly, so doubling your following does not double your fee — and applies the same usage rights, exclusivity and rush rules the app applies to a live quote. No page here can quote a number Selah itself would compute differently. The full methodology lists every formula and the published ranges each add-on is checked against. The influencer rate calculator prices any audience size, and the usage rights calculator prices the add-ons on your own fee.
Frequently asked questions
How much should I charge for an Instagram Feed Post with 100K followers?
About $1,450. Most deals for an Instagram Feed Post at 100K followers land between $1,100 and $1,800, before any add-ons. Where you sit in that range depends on your engagement, your niche, and how much the brand is asking for beyond the content itself.
How much extra should I charge for usage rights at 100K followers?
For paid usage — the brand running your content as an ad from their own account — three months costs roughly $800 on top of the $1,450 content fee. That is about half the content fee again, which is the part most creators give away without realizing it. Organic reposting is far cheaper; whitelisting, where the brand advertises from your handle, costs more.
What should I charge for a rush turnaround?
About $2,200 — a 50% premium on the standard rate. Rush pricing applies when a brand needs the content in under a week, because it displaces other work and removes your margin for revisions.
How much is exclusivity worth on top of this rate?
About $400 for 30 days and $600 for 90, on top of the content fee, and more when the category is broad. Exclusivity means you cannot work with competing brands for the agreed window, so what you are really selling is every other deal in that category you would have taken. Price it against what you are giving up, not as a formality.
How does this compare with other published rate guides?
Six published 2026 guides put an Instagram Feed Post at 100K followers in a range of $500 to $2,800, with a median of $1,450. Selah quotes $1,450, on the median. Most of those guides are written for brands deciding what to pay, which is why Selah anchors its rate curve to the published median rather than the top. The sources and method are on the methodology page.
This is the benchmark. What is your deal worth?
Paste the brand’s actual email and Selah prices the real thing — every add-on they buried in the brief, priced as a line item.
Price a real offer — no login needed →Or set your own rates so every quote uses your numbers.
Related rates
Want the full picture? How to price a brand deal walks through the whole method, and what usage rights actually are covers the add-on above.