The model reads, the engine prices
When a creator pastes a brand’s email, Claude (by Anthropic) reads it and answers structural questions: which deliverables, which platforms, whether the content is mirrored or original, which pieces the usage rights cover, and for how long. It returns no amounts that reach the quote.
Selah’s own code then prices every line from the creator’s saved rates and the constants below, and writes the reply bullets from those figures. The division exists because models are unreliable at arithmetic: before usage rights moved server-side, the note beside the fee named the amount actually charged in 3 of 20 measured quotes.
Base rates
Inside the app, the base rate is the creator’s own: she sets a rate for each deliverable and every quote starts from it. Selah suggests rates at sign-up and publishes benchmarks by audience size, all from one set of figures:
- A mid-tier range for each deliverable, anchored to a creator with about 150K Instagram followers.
- Scaled by audience on a power curve (exponent 0.646): rates rise with following, but doubling your audience doesn’t double your fee.
- Lifted 20% across the board, because published rate tables run conservative against deals creators actually close.
| Deliverable | Mid-tier benchmark |
|---|---|
| Instagram Reel | $2,000–$3,500 |
| Instagram feed post | $1,500–$2,500 |
| Instagram Story set | $600–$1,050 |
| TikTok video | $1,800–$3,200 |
| YouTube integration | $2,000–$4,000 |
| YouTube dedicated video | $4,000–$8,000 |
| Podcast mention | $800–$2,000 |
| Blog post | $1,000–$2,500 |
| Newsletter feature | $500–$1,500 |
These benchmarks are Selah’s own figures, and the only numbers on this page without an outside source. The add-on percentages below are checked against published guides.
The usage rights formula
fee = (sum of covered pieces’ rates × monthly %) × term multiplier, rounded to the nearest $100
| Usage right | Per month |
|---|---|
| Organic | 15% |
| Paid usage | 40% |
| Whitelisting | 75% |
| Out-of-home | 50% |
| Term | Multiplier |
|---|---|
| 1 month | 1× |
| 3 months | 1.33× |
| 6 months | 1.75× |
| 12 months | 2.25× |
Worked example. Ninety days of paid usage on a $1,500 Reel: $1,500 × 40% = $600 a month, × 1.33 for three months, rounded: $800.
The rules around the formula:
- Terms between brackets blend. Sixty days is 1.17×, not rounded to one bracket or the other. Under a month is priced as a month.
- No term named: 90 days. When a brief asks for usage and names no term, Selah quotes 90 days and names the term in the reply, so it becomes the end date in the contract.
- Each piece at its own rate. Rights on a TikTok are priced at her TikTok rate. Stories aren’t covered unless the brand says so. A mirrored cross-post, charged at 50% as content, is licensed at its platform’s full rate.
- Two rights, one charge per piece. When a brief asks for two usage rights, the more valuable one is charged first. The second is charged only on pieces the first doesn’t already cover for at least as long.
- Perpetual rights are declined, not sold. The quote is priced on a 12-month licence and her reply says she doesn’t license content in perpetuity. For a brand that insists, the reply names a buyout of 7.5× the monthly rate, in place of the 12-month fee: 300% of the content fee for paid usage, the top of the published 100–300% range. More on perpetual rights.
- Out-of-home is a starting point. Billboards, print and TV start at 50% a month and are flagged for custom negotiation.
Everything else on a quote
- Rush, delivery inside a week
- +50% of the content fee
- Exclusivity
- 30% of the content fee for 30 days, on the usage term curve
- Link in bio
- 10–15% of the rate, per month
- Collab post on the brand’s account
- 20% of the content fee
- Same video mirrored to another platform
- 50% of that platform’s rate
- Revision rounds included
- 2
Selah next to the published ranges
Every figure is a share of the content fee over the whole term.
| Add-on | Published | Selah |
|---|---|---|
| Paid usage, 30 daysUGCBloom, Launchpoint | 20–50% | 40% |
| Paid usage, 90 daysUGCBloom | 30–45% | 53% |
| Paid usage, 6 monthsLaunchpoint | 50–100% | 70% |
| Paid usage, 12 monthsUGCBloom | 70–100% | 90% |
| Whitelisting, 30 daysUGCBloom, InfluencerFee | 25–50% | 75% |
| Whitelisting, 90 daysUGCBloom, InfluencerFee | 75–100% | 100% |
| Organic, 30 daysUGCBloom, Launchpoint | 0–25% | 15% |
| Organic, 12 monthsUGCBloom | 20–35% | 34% |
| Rush, under a weekLaunchpoint | 25–50% | 50% |
| Exclusivity, 30 daysLaunchpoint | 15–30% | 30% |
| Exclusivity, 90 daysLaunchpoint | 15–30% | 40% |
| Perpetual buyoutLaunchpoint, UGCBloom | 100–300% | 300% paid, 563% whitelisting |
Whitelisting on Instagram runs higher, 50–100% for 30 days. No source prices out-of-home as a percentage; it’s usually one flat campaign fee.
Why Selah prices at the top of the range
- Most published ranges come from the buying side. Agencies, platforms and brand guides write them. A creator’s first number is where the negotiation starts, and it only moves down from there.
- Whitelisting puts ads under her name. The brand controls the targeting and the spend, but the ad runs from her handle and the comments land on her profile.
- The brand’s ad spend has no ceiling. Her fee does. A usage fee is her only share of what the content earns once it becomes ad creative.
The top of the range, not double it. Until September 2026 Selah charged 75% a month for paid usage and 100% for whitelisting, roughly double the published figures. A number that reads as inflated gets discounted, so both came down to the top of the band. Two terms still sit a little above it, as the table shows: 90 days of paid usage, and 30 days of whitelisting outside Instagram.
Sources
- UGCBloom, “Influencer Usage Rights Pricing 2026” · figures checked 2026-09-29
- InfluencerFee, “Influencer Whitelisting Rates 2026” · figures checked 2026-09-29
- Launchpoint, “UGC & Influencer Marketing Pricing Guide” · figures checked 2026-09-29
- Lumanu, “How Influencers Charge Whitelisting & Usage Rights” · figures checked 2026-09-29
What changed
- September 2026
- Exclusivity moved from a flat $500 a month to 30% of the content fee on the usage term curve, and perpetual requests now carry a 7.5× buyout in place of pricing at the 12-month cap.
- September 2026
- Paid usage lowered from 75% to 40% a month and whitelisting from 100% to 75%, the top of the published range.
- September 2026
- A brief asking for two usage rights is priced as two lines, with the second charged only where the first doesn’t already cover it.
- September 2026
- Terms between the 1, 3, 6 and 12-month brackets blend between them instead of snapping to the nearest.
Run the numbers yourself.
The usage rights calculator uses this exact math, and the demo prices a whole brief.
Price a real offer, no login needed →