When a brand asks for a 1 Instagram Reel + 3 Stories + 1 Feed Post + 1 TikTok + 1 YouTube Short in a single deal, they're hoping you'll see "one campaign" and price it as a package.
You should see six separate pieces of content and price each one first. That's how you figure out how much to charge for multiple deliverables in a brand deal without leaving money behind.
The more deliverables a brand bundles into a single ask, the more they're counting on the total feeling like a lot — even when the per-piece rate is quietly below market.
The math only works in your favor if you run it yourself, before you give them a rate.
Here's exactly how to do that.
The Short Answer
Start by pricing every deliverable individually. Then (and only then) decide if a bundle discount is warranted.
For most mid-tier creators, these are the base rates a multi-deliverable deal is built from. Add up the pieces the brand asks for:
| Follower Count | Instagram Reel | Feed Post | Stories (set of 3) | TikTok Video |
|---|---|---|---|---|
| 50K | $1,550 | $800 | $475 | $1,100 |
| 100K | $2,800 | $1,450 | $850 | $2,000 |
| 250K | $6,100 | $3,200 | $1,850 | $4,400 |
| 500K | $11,000 | $5,700 | $3,300 | $7,900 |
These are base content fees only. Usage rights, exclusivity, ad boosting, link in bio... none of those are included. If any of those are in the brief, the total climbs.
How to Price Each Deliverable First
Build the Line-Item List Before You Quote Anything
The instinct when a brand sends a long deliverable list is to think about the deal holistically AKA what feels right for "the whole thing." Resist that. Price it like an invoice, not a feeling.
Start with your rate for each individual piece:
- Instagram Reel — your standard sponsored Reel rate
- Instagram Feed Post — roughly half your Reel rate
- Instagram Stories (per set of 3) — a fraction of your Reel rate per story set (see the table above)
- TikTok Video — a little below your Reel rate
- YouTube Short — typically 30–50% of your standard YouTube integration rate; don't treat this as a throwaway deliverable
Write out the full itemized list. Add it up. That number is your pre-bundle total — and it's the anchor for everything that follows.
Why Itemizing Protects You
When you don't itemize, you're pricing by instinct and the brand is pricing by strategy. They've done this before. They know that a creator who sees "Reel + Stories + TikTok + YouTube Short" thinks about the deal as one thing. You price one thing. They get six.
Itemizing forces the deal into the open. Suddenly a "simple bundle" reveals itself as a significant content production engagement — and your quote reflects that.
A Post, Stories and a Reel Are Three Jobs, Not One
Even when every deliverable lives on one platform, each format is its own creative strategy. A feed post needs one hook and one call-to-action, built for someone scanning. A story set needs a different, more conversational angle and its own CTA, usually a link sticker, for someone tapping between other content. A Reel needs a third hook structure built for the Reels algorithm and a viewer who is leaning in to be entertained.
The only thing the three share is the brand. That's also why the brand asked for three formats instead of cross-posting one: platform-native content performs better, and it costs more to make.
Each distinct format carries its own brief review, copy draft, production pass and revision round. For genuinely distinct creative direction, that's typically 2–4 extra hours of writing and strategy per format. Either build it into your per-piece rates or add a creative strategy line. What matters is that it shows up somewhere in your number.
When a Bundle Discount Makes Sense (and When It Doesn't)
The Case For Discounting
There are legitimate reasons to offer a discount on a multi-deliverable deal. Volume creates some efficiency — you're working with one brand, one brief, one round of revisions. Coordinating a single campaign is genuinely less overhead than managing six separate deals.
If a brand is committing to a long-term campaign (e.g. multiple months, multiple deliverable batches) that kind of volume and reliability has real value. A modest discount can make sense as a signal of partnership, not desperation.
The ceiling on a bundle discount is 10–20% off the itemized total. That's the standard market range for volume concessions. Anything beyond that is charity.
The Case Against Discounting
If a brand is asking for a single campaign's worth of deliverables with no repeat commitment, no long-term relationship, and standard usage terms — there's no reason to discount at all. You're producing six pieces of content. The efficiency savings are minimal.
A one-time deal asking for maximum deliverable volume is not a partnership. It's a large single order. Price it accordingly.
How Brands Use Bundling to Disguise Underpricing
This is worth naming directly: brands ask for bundled deliverables specifically because the total number feels large. "We're only budgeting $3,500 for this campaign" sounds more reasonable when the deliverable list is six items long than when you realize that works out to roughly $580 per piece across platforms.
They are counting on you to process the deal as a whole and feel like $3,500 is a lot. It isn't — not for six deliverables, not if your individual rates are where they should be.
The itemized list is your protection. When you come back with a breakdown showing $6,800 in individual rates, the conversation changes. The brand either adjusts their budget or negotiates from a position where you're controlling the anchor.
When the Deliverables Span Platforms
A brief that spans Instagram, TikTok and YouTube isn't one bundle. It's several separate deals packaged into one purchase. There's no shared audience, no shared algorithm and no shared creative logic, so each platform's deliverable starts from its own stand-alone rate. A volume adjustment can still apply to the total, but a TikTok never gets folded into your Instagram rate at a discount. They're different products.
Posting the same piece of content on several platforms is a different situation with its own logic; see how to price platform mirroring.
Get a quote for your next deal →
The Add-Ons That Change Your Total
This is where most creators leave money on the table.
Multi-deliverable deals almost always come with add-ons baked into the brief — sometimes stated, sometimes buried. Before you finalize any quote, check for these:
Usage Rights
If the brand wants to repurpose any of the content (e.g. in ads, on their website, in email campaigns) that's a usage rights add-on. It applies per piece of content, not per deal. Ninety days of usage adds 20% of the fee on each licensed piece for organic use and 53% for paid ads. Don't let them assume usage rights come with the content fee because the deal is large.
Read more about how to price usage rights as an influencer.
Ad Boosting / Whitelisting
If any of the deliverables will be amplified through paid promotion (especially the Reel or TikTok) that's a separate line item. Brands frequently include "the right to boost" in multi-deliverable briefs without calling it out as a premium. Look for language like "right to amplify," "dark posting," "whitelisting," or "Spark Code" in the brief or contract.
See the full breakdown on how to price ad boosting rights.
Exclusivity
A multi-deliverable campaign running across several platforms over several weeks often comes with implicit category exclusivity. If they're asking you to post for them on Instagram, TikTok, and YouTube simultaneously, they may expect you to pause competing brand deals during that window. That expectation has a price, whether they've stated it or not.
Learn how to price exclusivity in a brand deal before you agree to any campaign timelines.
Content Library / B-Roll Rights
Some briefs — particularly for larger multi-platform packages — will ask for additional raw footage, alternate cuts, or B-roll to use for future campaigns. This is a content library ask and it should be priced separately. You're not just delivering six pieces of content; you're delivering production assets the brand will use independently.
Rush Fees
Multi-deliverable campaigns with tight turnaround windows — everything due within two weeks, revisions within 48 hours — carry a real production cost. If the timeline is compressed, price it as a rush engagement.
A Real Example Breakdown
Creator profile: Lifestyle creator, 130K Instagram / 85K TikTok, 4.2% average engagement rate.
Brand ask: 1 Instagram Reel + 3 Instagram Stories + 1 Instagram Feed Post + 1 TikTok Video + 1 YouTube Short. 60-day paid usage on every piece except the Stories. No exclusivity requested.
| Line item | Amount |
|---|---|
| 1× Instagram Reel | $3,500 |
| 1× Instagram Feed Post | $1,800 |
| 1× Instagram Stories | $1,050 |
| 1× TikTok Video | $1,750 |
| 1× YouTube Short | $800 |
| 2-month paid usage rights | $3,700 |
| Total | $12,600 |
If she offers a volume adjustment, 10% for a single campaign with no repeat commitment, it comes off the content fees only, not the usage line. Without itemizing, she might have quoted $5,500 and called it a fair rate for a "big campaign." The itemized approach shows the deal is worth significantly more — and the volume adjustment is a strategic concession, not a starting point.
How to Present the Quote
Send the brand the table, not just the total. A quote that says "package of 7 deliverables: $8,370" gives them nothing to respond to except "can you do better?" A line-item quote does three things for you:
- It shows the discount. The volume adjustment sits on its own row, so the brand can see they're already getting a package rate. That removes one of their favourite levers ("but we're asking for so much...") before they pull it.
- It makes scope cuts clean. If the budget is short, it's obvious what comes out: drop the YouTube Short, shorten the usage window. The remaining math is visible. Vague package pricing turns that conversation into haggling over your rate.
- It keeps add-ons separate. Usage rights, boosting and exclusivity stay as their own lines, below the content subtotal, so a discount on content never quietly discounts the rights too.
"It's All One Campaign"
You'll hear it as "we're looking for a campaign quote" or "since you're already doing the post, can you add stories and a Reel?" The Reel still has to be scripted, filmed and edited. The stories still need their own copy. "One campaign" describes the brand's budget line, not your production workload, and it's worth saying so plainly if it's used to justify a flat, discounted rate.
The Time Cost Nobody Talks About
A six-deliverable deal isn't just six pieces of content. It's six briefs to review, six rounds of potential revisions, six approval cycles, and six posting deadlines to manage — often on different platforms with different specs. The project management overhead on a multi-deliverable campaign is real.
Most creators don't price for this. The production cost of each individual piece gets priced; the coordination cost of the whole campaign doesn't. If a brand is asking for significant deliverable volume in a compressed timeline, add a campaign management premium — typically 10–15% of the base content total — or simply let that factor anchor your decision on how much to concede in a bundle discount.
You're not just a content producer. You're running a shoot, managing a brand relationship, tracking multiple deliverable windows, and handling your own feedback loops. That's an account management function. It has value.
How to Calculate Your Rate for a Multi-Deliverable Deal
The itemized list is the foundation. From there, the steps are:
- Price every deliverable at your standard individual rate
- Identify all add-ons in the brief (usage rights, boosting, exclusivity, B-roll, rush)
- Add those to the itemized total
- Evaluate whether a bundle discount is appropriate (long-term commitment = yes; one-time ask = probably not)
- If discounting, apply 10–20% maximum to the content fees only — not to the add-on line items
Most guides online approach multi-deliverable pricing from the brand side, suggesting creators offer significant discounts for volume. Selah is built for the creator side — you should be paid what the work is actually worth.
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Frequently Asked Questions
How much to charge for multiple deliverables in a brand deal? Start by pricing each deliverable individually at your standard rate. Add up the full itemized total, then factor in any add-ons (usage rights, exclusivity, ad boosting). If the brand has a genuine long-term commitment, consider a volume discount of 10–20% maximum — applied to the content fees only, not to add-on line items.
Should I offer a bundle discount when a brand asks for multiple deliverables? Only if it's warranted. A brand committing to a multi-month campaign with repeat deliverable batches earns a discount. A brand asking for maximum deliverables in a single one-time campaign does not. The discount range when it does apply is 10–20% off the base content total — not 40% because the list of deliverables felt overwhelming.
Do usage rights apply to every deliverable in a multi-platform deal? Yes — usage rights apply per piece of content that the brand wants to repurpose. If they're licensing the Reel and the TikTok but not the Stories, price usage rights on the Reel and TikTok separately. Don't let the scope of the deal imply that usage rights come standard.
How do I handle exclusivity in a multi-deliverable campaign? If the campaign runs across multiple platforms over several weeks, there's often an implicit expectation of category exclusivity during that window. Ask directly whether they're expecting exclusivity. If yes, that's a separate line item — Selah charges 30% of your base content fee for the first month of exclusivity, 40% for three, depending on the category.
Is a post, story set and Reel for the same brand really three separate pieces of work? Yes. Each format needs its own hook, copy, creative approach and usually its own production time. The only thing shared is the brand, which is exactly why brands ask for platform-native content in each format rather than one cross-posted piece.
What if the brand says it's "one campaign" and wants a flat rate? Agree that it's one campaign, and explain that the brief still requires separate creative executions. Show the line items. If they need a lower total, offer to reduce scope rather than discounting the work that stays in.
What if a brand's budget is below my itemized total? Counter with your itemized breakdown. Let the numbers do the work. If their budget genuinely can't reach your total, the conversation becomes about which deliverables to remove, not about discounting your rate per piece. Trimming scope is always better than accepting below-market rates across the board.