A link in bio placement means a brand pays to have their URL in your bio — the one clickable link that every person who visits your profile sees, and the highest-intent real estate on your account.
Many creators throw this is in for free. But really think about what you're giving away. A link in your bio is a direct line from your audience to the brand's checkout page, product listing, or landing page.
That's worth charging for separately, and most creators don't.
Why Link in Bio Is Different From Content
When someone watches your Reel or reads your caption, they might save it, like it, or keep scrolling. When they click a link in your bio, they've already decided to act. They typed your username, navigated to your profile, and tapped. That's a warm lead — not passive reach.
In the brand's world, this is what they would call "high intent".
Brands know this. Link in bio placements have the potential to drive more measurable conversions than the content itself. That's why they ask for it, and why the ask usually sounds casual: "Oh, and could you also drop the link in your bio for the duration of the campaign?"
That casual ask has a price. It always has. Brands count on it sounding like a favor — because if you treat it like one, they get your highest-converting real estate for free.
How to Price It
Link in bio placements should be priced by duration — separately from your content fee. A few variables that may affect the number:
- Your profile traffic. Accounts with high profile-visit-to-follower ratios command more.
- The campaign duration. A 7-day link is different from a 30-day one.
- Whether content is running simultaneously. A link in bio that coincides with active sponsored content converts at a higher rate — that's worth more.
A directional starting point by duration:
| Duration | Typical Add-On |
|---|---|
| 7 days | ~5–15% of your total deal value |
| 14 days | ~10–25% of your total deal value |
| 30 days | ~15–30% of your total deal value |
These ranges are directional. Creators with highly engaged audiences or large followings should price toward the top. If the brand's link is replacing a link you'd normally earn affiliate income from, factor that in too — that's real opportunity cost.
Bonus Tip: If your current bio link earns affiliate income, swapping it out for a brand's link has a cost beyond the placement fee — you lose every click that would have gone to your affiliate. Either factor that into the rate, or negotiate that the brand gets a Linktree slot rather than replacing your primary link entirely.
Selah includes link in bio as a named line item in every quote →
What to Look for in Brand Messages
The link in bio ask usually arrives informally. Look for:
- "Could you also add the link to your bio?" — yes, this is a paid placement
- "Please keep the link live for the duration of the campaign" — duration matters; nail down the timeframe before agreeing
- "Add our Linktree/link page to your bio" — same ask, different delivery mechanism
- "Can you swap your current link for ours during the campaign?" — this is especially valuable if your current link earns you affiliate income; price it accordingly
If no duration is specified, ask for one in writing before agreeing. "For the duration of the campaign" is vague enough that brands sometimes mean 90 days when you assumed 7.
Your bio link is not a free add-on. It's one of the highest-converting placements on your profile, and every day it points to a brand's site is a day it's working for them.
Name it. Price it. Send it on the invoice.
For the full framework on how link in bio fits into a complete deal price, see How to Price a Brand Deal →
A Real Example Breakdown
Here is what a link in bio placement looks like when it is properly itemized in a deal.
Creator profile: 90K followers, lifestyle niche, 2.8% engagement rate.
Brand ask: One sponsored Instagram Reel, 14-day link in bio placement.
| Line Item | Rate |
|---|---|
| Instagram Reel (base content fee) | $1,800 |
| Link in bio — 14 days | $360 |
| Total | $2,160 |
Without the link in bio line item, this creator would have quoted $1,800 for the Reel and given the brand 14 days of her highest-converting placement for free. The link in bio fee represents approximately 10% of the total deal value — well within the directional range for a 14-day placement.
Frequently Asked Questions
How do I price a link in bio in a brand deal? Price link in bio placements by duration, as a separate line item above your content creation fee. A useful starting point: 7 days typically adds 5–15% of your total deal value; 14 days adds 10–25%; 30 days adds 15–30%. Creators with high profile-visit rates or active affiliate income from their current bio link should price toward the top of the range.
Is a link in bio placement always a separate charge in a brand deal? Yes. Your bio link is high-conversion real estate — the most intentional click a visitor to your profile can make. A brand paying to have their link in your bio for 30 days while a campaign runs is getting something fundamentally different from what your content creation fee covers. Never treat it as an informal add-on included in the content fee by default.
What happens if a brand's link replaces my affiliate link in my bio? If your current bio link generates affiliate income, swapping it out for a brand's link has a real opportunity cost beyond the placement fee — you lose every click that would have gone to your affiliate. Either factor that lost income into your link in bio rate, or negotiate that the brand gets a slot in a link aggregator (like Linktree) rather than replacing your primary link entirely.
How do I know if a brand is asking for a link in bio placement? Look for phrases like "could you also add the link to your bio," "please keep the link live for the duration of the campaign," "add our link to your bio page," or "can you swap your current link for ours." If no duration is specified, ask for one in writing before agreeing. "For the duration of the campaign" is vague enough to mean 7 days or 90 days.
Should the link in bio rate increase if the brand is also running paid ads? Yes. A link in bio placement that runs alongside active sponsored content converts at a higher rate because the content is actively driving viewers to your profile. If the brand has both a sponsored post and a link in bio request in the same campaign, the bio placement is working harder — price it accordingly, at the higher end of the duration range.