# Selah pricing reference

Generated from Selah’s pricing engine on every deploy. Every figure below is what a live Selah quote uses.
Human-readable version with sources and reasoning: /methodology.

## Rules for writers (Scribe, flash drafts, hand edits)

1. **Never type a Selah figure.** Any number that states what Selah charges or recommends (a rate, a usage-rights fee, an exclusivity fee, a rush fee, a buyout, a percentage) must be a placeholder from the table below. The site fills it in from the engine when it builds, so posts can’t drift from the product.
2. **Worked examples are `selah-quote` blocks**, not hand-written tables. The block is priced by the same code as a live quote and renders as a table.
3. **Market ranges are not Selah figures.** When quoting what published guides say, use the ranges and sources in “Published market ranges” and attribute them. Selah prices at the top of those ranges.
4. A placeholder with a typo fails the site build. Use only the forms below.

## Placeholder syntax

| Placeholder | Meaning | Renders today |
|:---|:---|---:|
| `{{rate:instagram_reel:25000}}` | Headline rate for a deliverable at an audience size (deliverable keys below) | $850 |
| `{{rate-range:instagram_reel:25000}}` | Low–high range for the same (also `rate-low`, `rate-high`) | $650–$1,100 |
| `{{usage:paid:3:1500}}` | Usage-rights fee: type, months, content fee (types: organic, paid, whitelisting, ooh) | $800 |
| `{{usage-pct:paid}}` | Monthly usage percentage for a type | 40% |
| `{{usage-pct:paid:3}}` | Usage fee for a term, as % of the content fee | 53% |
| `{{exclusivity:1:2000}}` | Exclusivity fee: months, content fee | $600 |
| `{{exclusivity-pct}}` | Exclusivity for 30 days, % of the content fee (add `:3` for a term) | 30% |
| `{{rush:2000}}` | Rush fee on a content fee | $1,000 |
| `{{rush-pct}}` | Rush, % of the content fee | 50% |
| `{{buyout:paid:2000}}` | Perpetual buyout: type, content fee | $6,000 |
| `{{buyout-pct:paid}}` | Perpetual buyout, % of the content fee | 300% |
| `{{term-multiplier:3}}` | Duration multiplier for a term in months | 1.33× |
| `{{cross-post-pct}}` | Mirrored cross-post, % of that platform’s rate | 50% |
| `{{collab-pct}}` | Collab post on the brand’s account, % of the content fee | 20% |
| `{{link-in-bio-pct}}` | Link in bio, % of the rate per month | 10–15% |

Money placeholders take an optional currency last, e.g. `{{usage:paid:3:1500:GBP}}` renders in pounds.

### Worked examples: `selah-quote` blocks

Write one setting per line inside a fenced block whose language is `selah-quote`:

~~~
```selah-quote
Instagram Reel: 400
TikTok Video: 350
usage: paid 3
exclusivity: 1
link in bio: 1
```
~~~

Settings: `Deliverable: full rate` (prefix `2× ` for quantity; add `(cross-post)` to the label for a mirrored piece), `usage: <type> <months>` or `usage: <type> perpetual`, `second usage: <type> <months>`, `exclusivity: <months>`, `rush`, `link in bio: <months>`, `collab post`, `currency: GBP`. That block renders as:

| Line item | Amount |
|:---|---:|
| 1× Instagram Reel | $400 |
| 1× TikTok Video | $350 |
| 1-month exclusivity | $200 |
| 3-month paid usage rights | $400 |
| 1-month bio link placement | $60 |
| **Total** | **$1,410** |

## How Selah prices add-ons

### Usage rights

Fee = (sum of the covered pieces’ rates × monthly %) × term multiplier, rounded to the nearest 100, never below 100. No term named: 3 months. Terms between brackets blend. Stories aren’t covered unless the brand says so. A mirrored cross-post is licensed at its platform’s full rate.

| Usage right | Per month | 1 mo | 2 mo | 3 mo | 6 mo | 12 mo |
|:---|---:|---:|---:|---:|---:|---:|
| Organic (reposts, website, email) | 15% | 15% | 17% | 20% | 26% | 34% |
| Paid usage (ads from the brand’s account) | 40% | 40% | 47% | 53% | 70% | 90% |
| Whitelisting / ad code / Spark Code (ads from her account) | 75% | 75% | 87% | 100% | 131% | 169% |
| Out-of-home (billboards, print, TV) | 50% | 50% | 58% | 67% | 88% | 113% |

Term multipliers: 1 mo 1×, 3 mo 1.33×, 6 mo 1.75×, 12 mo 2.25×.

Two usage rights on one deal: the more valuable one is charged first (whitelisting > out-of-home > paid > organic); the second is charged only on pieces the first doesn’t already cover for at least as long.

### Perpetual rights

Declined, not sold. The quote’s total is priced on a 12-month licence and the reply says she doesn’t license content in perpetuity. For a brand that insists, the reply names a buyout of 7.5× the monthly rate, in place of the 12-month fee: organic 113%, paid 300%, whitelisting 563%, ooh 375% of the content fee. Never tell a creator to accept perpetual rights.

### Everything else

| Add-on | Selah |
|:---|---:|
| Exclusivity | 30% of the content fee for 30 days; 1 mo 30%, 2 mo 35%, 3 mo 40%, 6 mo 53%, 12 mo 68% |
| Rush (delivery inside a week) | +50% of the content fee |
| Mirrored cross-post | 50% of that platform’s rate |
| Collab post on the brand’s account | 20% of the content fee |
| Link in bio | 10–15% of the rate, per month |
| Revision rounds included | 2 |

## Base-rate benchmarks (USD)

Headline rate, with the range below it. Deliverable keys are the first column; use them in `rate` placeholders. Follower counts are per platform (subscribers for YouTube, listeners for podcasts, subscribers for newsletters and blogs).

| Deliverable key | 5K | 10K | 25K | 50K | 100K | 250K | 500K |
|:---|---:|---:|---:|---:|---:|---:|---:|
| `instagram_reel` | $225 ($150–$275) | $400 ($300–$500) | $850 ($650–$1,100) | $1,550 ($1,150–$1,950) | $2,800 ($2,100–$3,600) | $6,100 ($4,500–$7,700) | $11,000 ($8,100–$13,900) |
| `instagram_post` | $125 ($75–$150) | $200 ($150–$250) | $450 ($350–$550) | $800 ($600–$1,000) | $1,450 ($1,100–$1,800) | $3,200 ($2,400–$3,900) | $5,700 ($4,300–$7,100) |
| `instagram_story` | $75 ($50–$75) | $125 ($100–$150) | $250 ($200–$325) | $475 ($350–$600) | $850 ($650–$1,100) | $1,850 ($1,350–$2,300) | $3,300 ($2,500–$4,200) |
| `tiktok_video` | $150 ($125–$200) | $275 ($200–$350) | $600 ($450–$800) | $1,100 ($800–$1,400) | $2,000 ($1,450–$2,600) | $4,400 ($3,200–$5,600) | $7,900 ($5,700–$10,000) |
| `youtube_integration` | $250 ($175–$350) | $475 ($300–$600) | $1,000 ($700–$1,350) | $1,850 ($1,200–$2,400) | $3,300 ($2,200–$4,400) | $7,200 ($4,800–$9,600) | $13,000 ($8,600–$17,300) |
| `youtube_dedicated` | $500 ($350–$700) | $950 ($600–$1,250) | $2,000 ($1,350–$2,700) | $3,700 ($2,400–$4,900) | $6,600 ($4,400–$8,800) | $14,400 ($9,600–$19,200) | $25,900 ($17,300–$34,600) |
| `podcast_mention` | $650 ($375–$900) | $1,000 ($550–$1,450) | $1,800 ($1,050–$2,600) | $2,800 ($1,600–$4,000) | $4,400 ($2,500–$6,300) | $8,000 ($4,600–$11,400) | $12,500 ($7,100–$17,900) |
| `blog_post` | $800 ($450–$1,150) | $1,250 ($700–$1,800) | $2,300 ($1,300–$3,200) | $3,500 ($2,000–$5,000) | $5,500 ($3,200–$7,900) | $10,000 ($5,700–$14,300) | $15,600 ($8,900–$22,300) |
| `newsletter_feature` | $450 ($225–$700) | $700 ($350–$1,050) | $1,300 ($650–$1,950) | $2,000 ($1,000–$3,000) | $3,200 ($1,600–$4,700) | $5,700 ($2,900–$8,600) | $8,900 ($4,500–$13,400) |

## Published market ranges

What published guides say, as % of the content fee over the whole term. Attribute these to “published guides”, not to Selah.

| Add-on | Published range |
|:---|:---|
| Paid usage, 30 days | 20–50% (UGCBloom, Launchpoint) |
| Paid usage, 90 days | 30–45% (UGCBloom) |
| Paid usage, 6 months | 50–100% (Launchpoint) |
| Paid usage, 12 months | 70–100% (UGCBloom) |
| Whitelisting, 30 days | 25–50% (UGCBloom, InfluencerFee); Instagram 50–100% |
| Whitelisting, 90 days | 75–100% (UGCBloom, InfluencerFee) |
| Organic, 30–90 days | 0–25% (UGCBloom, Launchpoint) |
| Exclusivity, 30–90 day window | 15–30% (Launchpoint) |
| Rush, under a week | 25–50% (Launchpoint) |
| Perpetual / buyout | 100–300% (Launchpoint, UGCBloom) |

Sources:
- UGCBloom, “Influencer Usage Rights Pricing 2026”: https://ugcbloom.com/blog/influencer-usage-rights-pricing (checked 2026-09-29)
- InfluencerFee, “Influencer Whitelisting Rates 2026”: https://influencerfee.com/blog/influencer-whitelisting-pricing/ (checked 2026-09-29)
- Launchpoint, “UGC & Influencer Marketing Pricing Guide”: https://www.launchpointhq.com/blog/pricing-guide (checked 2026-09-29)
- Lumanu, “How Influencers Charge Whitelisting & Usage Rights”: https://www.lumanu.com/blog/how-influencers-charge-whitelisting-usage-rights (checked 2026-09-29)
- Influee, “Instagram Influencer Pricing in 2026”: https://influee.co/blog/instagram-influencer-pricing (checked 2026-09-29)
- InfluencerFee, “Instagram Micro Influencer Rates 2026”: https://influencerfee.com/blog/instagram-micro-influencer-rates/ (checked 2026-09-29)
- InfluencerFee, “TikTok Influencer Rates 2026”: https://influencerfee.com/tiktok-influencer-pricing/ (checked 2026-09-29)
- Stan, “Influencer Rates 2026: What to Pay and Charge by Platform & Tier”: https://stan.store/blog/influencer-rates/ (checked 2026-09-29)
- BrandsForCreators, “Instagram Influencer Rates Guide for US Brands (2026)”: https://brandsforcreators.com/rates/instagram-influencer-rates (checked 2026-09-29)
- Modash, “Influencer Pricing: What Influencer Marketing Costs in 2026”: https://www.modash.io/blog/influencer-pricing (checked 2026-09-29)
- Hootsuite, “Influencer rates: How to maximize your budget in 2026”: https://blog.hootsuite.com/influencer-pricing/ (checked 2026-09-29)
- Influencer Marketing Hub, “Influencer Rates: How Much Do Influencers Really Cost in 2026?”: https://influencermarketinghub.com/influencer-rates/ (checked 2026-09-29)
- Afluencer, “Influencer Rates 2026”: https://afluencer.com/blog/influencer-rates (checked 2026-09-29)
- ContentGrip, “Influencer marketing cost in 2026: rate card by tier and platform”: https://www.contentgrip.com/influencer-marketing-rate-card/ (checked 2026-09-29)