Author
Brandon Bedford
Founder of Selah · Seoul, South Korea
Brandon Bedford is the founder of Selah, the brand deal pricing engine for content creators.
Selah started at home. Brandon's wife is a content creator with more than 200,000 followers across Instagram and TikTok, and for years her brand deals were priced the way most creators' are: a spreadsheet, a question in a Facebook group, and a number that still felt like a guess. Selah exists to replace that guess with a rate she can stand behind.
Before Selah, Brandon spent more than ten years at high-growth B2B technology startups, across sales, product, marketing and competitive intelligence. Brandon also runs Wealth Potion, a newsletter and YouTube channel about building wealth.
How the guides are made
Every guide on the Selah blog is reviewed and edited by Brandon before it's published. The advice is shaped by real negotiations: the brand emails, counteroffers and contracts that come in at home, and the questions creators bring to Selah. Where a guide quotes a rate, the aim is for it to match Selah's own pricing model, the same one behind the rate pages and every quote.
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Recent guides