How Much to Charge When a Brand Wants Multiple Deliverables (But Different Formats on Each Platform)

You got the brief. A feed post, a story set, and a Reel. All for the same brand, all due within the same window.

You look at it and think: three pieces of content, one brand, how hard can this be to price?

Here's the thing: that brief is asking for three different content strategies. Different hooks, different angles, different calls-to-action, different audiences, different creative logic for each format.

Knowing how much to charge for multiple deliverables in a brand deal across different platforms is where mid-tier creators most consistently leave money behind — because the brief looks like one thing, but the work is something else entirely.

This guide walks through exactly how to price it: per deliverable first, then bundled, with the line items shown clearly so you know what you're quoting and why.

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The Short Answer

Before anything else: a multi-platform deal with distinct deliverables is not a bulk discount situation. It's three separate creative executions that happen to be purchased together.

Base rates for a 100K–200K creator, per deliverable:

These are base rates. Usage rights, exclusivity, and boosting rights are not included. A multi-deliverable brief that also includes those add-ons needs additional line items — more on that below.

For a 100K–200K creator, a post + story set + Reel brief, before add-ons and before any bundle consideration: $3,300–$5,600. That range is wide because the deliverable scope matters. Once you price each piece separately, the total gets much cleaner.

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Why Most Creators Underprice This

The mental trap is simple: you see one brand, so you think one base rate — then multiply it by the number of pieces. That math produces a number that feels reasonable in your head but dramatically undervalues what's actually being asked of you.

Here's what the brand asked for in a brief like this:

• A feed post with one hook and one call-to-action (styled for scroll-stopping statics or carousels)
• A story set with a different angle — usually more casual, more direct, more conversational — and its own CTA (often a swipe or link sticker)
• A Reel with a completely different hook structure, likely trend-adjacent or narrative-driven, built for the Reels algorithm, not the feed

Those are three separate creative strategies. The only thing they share is the brand. The writing is different, the visual approach is different, the audience intent at the moment they encounter each one is different. A Reel viewer is leaning in for entertainment. A story viewer is in a more passive state between other content. A feed post viewer is scanning. Competent branded content accounts for all of that, and the brand knows it. That's why they asked for three different formats instead of just one.

The Hidden Work Cost

Beyond the visible deliverables — the three pieces of content — there's a layer of work most creators don't factor into their quote.

Each distinct format requires:

• A separate brief review to identify the right angle for that format
• A separate copy draft (hook, caption or script, CTA)
• A separate production pass (shot selection, editing style, aspect ratio)
• A separate round of revisions

For a three-format deal with genuinely distinct creative direction, that's typically 2–4 additional hours of writing and strategy work per platform. If you're quoting content fees only and skipping this, you're absorbing that time for free.

Some creators build this into their base rate. That works, and it's clean. Others add a creative strategy or copywriting line item. Either approach is legitimate — the point is that it shows up somewhere in your number, not that it disappears.

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How to Price Multiple Deliverables on Different Platforms

Step One: Price Each Deliverable Independently

Start with what each piece would cost if a brand had requested only that one thing. This gives you the real floor.

For a lifestyle creator at 150K followers — call her Maya — a brand sends a brief asking for:

• One Instagram feed post (static, lifestyle framing, brand CTA)
• One Instagram story set (3 frames: awareness, product, swipe-up)
• One Instagram Reel (60 seconds, separate hook, trend-adjacent format)

Maya's individual rates:

That $4,100 is the honest starting point. Not a guess, not a feeling — it's what each piece is worth independently, added together.

Step Two: Apply a Bundle Adjustment (Not a Deep Discount)

Brands that buy three or more deliverables in a single deal reasonably expect a package rate. The market norm is a 10–15% reduction from the combined individual total. That's fair — they're committing to a larger engagement, and there's some shared context across the deliverables that marginally reduces your overhead per piece.

What it should not look like is a 30–40% haircut because the brand framed it as "just one campaign."

Applying a 12% bundle adjustment to Maya's deal:

The bundle discount is visible in the quote. The brand sees they're getting value for the package. Maya sees that her individual rates held and the discount is defined and bounded, not open-ended.

Step Three: Add the Variables

The line items above cover content fees only. If the brand's brief includes any of the following, each gets its own line:

• Usage rights — any duration of licensed use beyond the standard organic post window adds 25–100% of the applicable content fee, depending on the rights window and placement
• Ad boosting / Spark Codes — permission to run your content as a paid ad is its own right and should be priced separately (here's how to price ad boosting rights)
• Exclusivity — if the brand is asking you to avoid competitor brands for any period of time, that's a separate charge (how to price exclusivity in a brand deal)
• Link in bio — if they want a link in your bio during the campaign, that's additional (how to price a link in bio)

Multi-deliverable briefs frequently include several of these. The brief looks bigger than three posts as soon as you read it carefully.

Most guides online recommend lower rates here. Selah is built for the creator side: you should be paid what you're worth.

Get a quote for your next deal →

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How to Structure the Quote

Showing your work matters. A quote that says "package of 3 deliverables: $3,608" gives the brand nothing to respond to if they push back. A quote that shows the line items gives them something to negotiate against — and protects you, because it makes clear that each piece has its own value.

A clean quote structure for Maya's deal:

Two things happen when you present a quote this way:

First, the brand sees the bundle discount — they know they're getting a package rate. That's actually a positive signal for them and removes one of their most common negotiating levers ("but we're asking for three things..."). You've already priced it.

Second, if they want to reduce scope, it's clear what comes out. They can drop the story set or shorten the usage window. The remaining math is obvious. Vague package pricing makes those conversations messy. Line items make them clean.

What "Same Brand" Doesn't Mean for Pricing

A brand sometimes frames a multi-deliverable ask as "it's all one campaign, so it should be one rate." You'll hear this as "we're looking for a campaign quote" or "since you're already doing the post, can you add stories and a Reel?"

Separate creative work on three different formats doesn't become less work because it's the same campaign. The Reel still requires scripting, filming, and editing. The story set still requires its own copy and design. The feed post still requires its own shot and caption. "It's one campaign" describes the brand's budget line, not the creator's production workload.

That framing is worth naming directly if a brand uses it as justification for a flat, discounted rate.

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A Real Deal Breakdown

Creator profile: Lifestyle creator, 145K Instagram followers, 3.8% engagement rate, beauty-adjacent niche.

Brand ask: One IG feed post (static image), one story set (4 frames), one Reel (60–75 seconds). All three require distinct hooks and CTAs per brand brief. Usage license for 60 days across owned channels.

Without the bundle adjustment shown, this creator might have quoted a flat $3,000 "campaign rate" and called it done. That's not a deal — it's a donation of $1,335 in creative labor.

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When Platforms Are Different, Not Just Different Formats

Everything above applies when all deliverables are on the same platform (Instagram). When the brief spans platforms — a Reel on Instagram, a video on TikTok, a YouTube integration — each platform's deliverable is priced entirely independently. There's no shared audience, no shared algorithm, no shared creative logic.

Cross-platform briefs are not bundle deals. They're separate deals packaged into one purchase. A 10–15% multi-deliverable adjustment may still apply, but only on top of each platform's stand-alone rate. TikTok content fees do not get bundled at a discount into Instagram rates — they're different products.

If you want to understand platform mirroring specifically — posting the same content across platforms — that's a related but distinct situation with its own pricing logic. How to Price Platform Mirroring in a Brand Deal covers it in full.

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Closing

Three deliverables with different hooks, angles, and CTAs is not a convenience for you — it's three creative briefs with a shared client. Price it that way. Show the line items. Apply a bundle adjustment that's real (10–15%), not a guess, and not a way to win the deal at your own expense.

The brand sent that brief because they know exactly what they're asking for. You should too.

Get a quote for your next deal →

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Frequently Asked Questions

How much should I charge for a brand deal with multiple deliverables across different platforms?

Price each deliverable independently first, then apply a 10–15% bundle adjustment for deals with three or more pieces. For a 100K–200K creator, a feed post + story set + Reel typically lands at $3,300–$5,000 before add-ons. Cross-platform deals (Instagram + TikTok + YouTube) are priced as separate deliverables with no shared discount baseline.

Should I give a discount when a brand asks for multiple deliverables?

A modest bundle adjustment — 10–15% off the combined individual total — is market-standard and reasonable. Anything steeper, and you're subsidizing the brand's production budget with your creative labor. The discount should be a visible line item in your quote, not a vague package rate that obscures the individual values.

Is a post, story set, and Reel for the same brand really three separate pieces of work?

Yes. Each format requires a separate hook, copy direction, creative approach, and often separate production time. The only thing shared is the brand. Brands specifically request distinct content per format because they know platform-native content performs better than cross-posts — which is also why the work costs more.

How do I present a multi-deliverable quote without confusing the brand?

Use a line-item table: list each deliverable at its individual rate, show the bundle adjustment as its own row, then add any applicable add-ons (usage rights, exclusivity, etc.) below. This makes the discount visible and the individual values clear, which protects you if the brand wants to reduce scope.

What if the brand says it's "one campaign" and tries to get a flat rate?

"One campaign" describes their budget line, not your production workload. You can acknowledge it's one campaign while explaining that the brief requires three distinct creative executions. Show the line items. If they need a lower total, offer to reduce scope — shorter story set, drop the feed post, shorten the usage rights window — rather than discounting the work that stays in.