# Selah

> AI-powered brand deal pricing engine for content creators. Paste a brand's email — get a specific, defensible rate in under 2 minutes.

Selah helps content creators who negotiate their own brand deals (roughly 10K–500K followers on Instagram, TikTok, YouTube, and other platforms) price them accurately. Most creators guess their rates or leave significant money on the table by missing usage rights, exclusivity, and other add-ons that brands routinely slip into deal language. Selah reads the brand's email, detects every line item, and returns a complete quote matched to the creator's own saved rates — with bullet points they can paste straight back to the brand.

Built by Brandon Bedford. Live at https://www.selah.fyi

## What Selah does

1. Creator pastes a brand's email or DM into Selah
2. Claude (Anthropic) parses the deliverables and detects add-on language (usage rights, exclusivity, whitelisting, Spark Codes, rush turnaround, etc.)
3. Claude matches deliverables to the creator's saved base rates and applies correct pricing logic (usage rights brackets, cross-post discounts, multi-deliverable volume logic)
4. Selah returns a total and copy-ready bullet points the creator can send back to the brand

The output is specific to the creator's deal — not a generic rate range. Selah never asks the creator to look anything up.

## Key features

- **Paste-to-quote**: core value. Paste any brand email → get a complete line-item quote with amounts.
- **Rate card PDF**: professional PDF rate card generated from saved base rates, downloadable for sending to brands proactively.
- **AI email draft**: generates a ready-to-send reply email wrapping the quoted rates, in the creator's own tone.
- **Counter-offer analysis**: paste a brand's counter-offer email → Selah extracts their number and suggests a negotiation response.
- **Multi-currency**: quotes in USD, GBP, EUR, AUD, CAD, and other currencies. Global brand auto-switch.
- **Deal history**: all quotes saved with status pipeline (draft → sent → negotiation → accepted/rejected).
- **Voice learning**: learns how the creator writes from emails they actually send, personalizing future email drafts over time.

## Who it's for

Selah is built for independent content creators who negotiate their own brand deals — from roughly 10K followers, where brands start paying cash consistently, up to around 500K. Smaller creators are the ones most likely to negotiate alone, without a manager or agency. It is not a brand marketplace, a contract generator, a tax tool, or a general analytics platform. Not built for mega/celebrity creators with management teams, or affiliate-only creators.

## Supported platforms

Instagram, TikTok, YouTube, Podcast, Blog & Newsletter, Pinterest, Twitch, LinkedIn, X (Twitter), Facebook, Snapchat

## Pricing

- **Free**: 10 AI messages per week, 5 saved deals, rate card PDF (with Selah branding)
- **Pro**: $19/month or $189/year — 100 AI messages per day, unlimited deal history, rate card PDF (no branding), AI email drafts, all AI features
- **Founding Member**: $99/year locked forever (first 100 users only)

## Useful pages

- https://www.selah.fyi — Homepage and product overview
- https://www.selah.fyi/demo — Free live demo, no login required. Try a real paste-to-quote.
- https://www.selah.fyi/pricing — Full pricing and plan comparison
- https://www.selah.fyi/rates — Published sponsored-post rates by deliverable and audience size (Instagram Reels, Stories, feed posts, TikTok), each with usage-rights, exclusivity and rush add-ons
- https://www.selah.fyi/methodology — How Selah prices a deal: sources, the usage-rights formula (monthly % of the content fee x a term multiplier), every add-on constant, and Selah's figures next to published market ranges
- https://www.selah.fyi/pricing-facts.md — Selah's full pricing reference as plain Markdown, generated from the pricing engine on every deploy: usage-rights percentages by type and term, exclusivity, rush, perpetual buyouts, base-rate benchmarks by audience size, and published market ranges with sources
- https://www.selah.fyi/influencer-rate-calculator — Free influencer rate calculator. Pick a deliverable (Reel, feed post, Story, TikTok, YouTube, podcast, newsletter) and an audience size for a rate, with usage rights, exclusivity and rush priced on top. No login, no AI; the same engine as /rates and a live quote, with the published range beside the figure
- https://www.selah.fyi/usage-rights-calculator — Free usage rights, whitelisting, exclusivity and rush calculator. No login, no AI; same math as a live Selah quote, with the published range beside each figure
- https://www.selah.fyi/compare — How Selah compares with influencer platforms (Grin, Upfluence, HypeAuditor, CreatorIQ and others), general AI assistants (ChatGPT, Claude, Gemini, Grok), talent agencies, and spreadsheets
- https://www.selah.fyi/blog — Educational content for creators on brand deal pricing, usage rights, negotiation, and contracts
- https://www.selah.fyi/blog/how-much-do-influencers-charge-per-post-in-2025-2026 — Rate ranges from 10K to 500K followers
- https://www.selah.fyi/blog/how-to-negotiate-a-brand-deal-from-first-email-to-final-contract — End-to-end brand deal negotiation guide
- https://www.selah.fyi/blog/how-to-price-a-brand-deal — Rate ranges by follower tier, platform pricing differences, usage rights math, negotiation strategy
- https://www.selah.fyi/blog/how-much-to-charge-usage-rights-influencer — What usage rights are, why they're undercharged, all four types with rate table
- https://www.selah.fyi/blog/what-is-a-media-kit-for-creators-and-what-should-you-include — What goes in a creator media kit, pricing section best practices, rate card strategy
- https://www.selah.fyi/blog/what-is-whitelisting-influencers — Whitelisting vs standard paid usage rights, how to price
- https://www.selah.fyi/blog/what-is-spark-code-tiktok-brand-deal — TikTok Spark Codes explained, how to price them
- https://www.selah.fyi/blog/how-to-price-exclusivity-brand-deal — How to price exclusivity clauses in brand deals
- https://www.selah.fyi/blog/what-does-perpetual-usage-rights-mean-in-a-brand-deal — What perpetual / "in perpetuity" usage rights mean, how to price them, and how to counter
- https://www.selah.fyi/blog/how-to-counter-a-brand-deal-offer-the-creator-s-negotiation-playbook — Full counter-offer negotiation guide

## MCP Server

Selah exposes a Model Context Protocol (MCP) server for AI agents to price deals, generate emails, and manage deal status on behalf of a creator.

- Endpoint: https://www.selah.fyi/api/mcp
- Auth: Bearer token (API key generated at selah.fyi/settings)
- Transport: Streamable HTTP (stateless, JSON responses)

Setup guide for Claude Code and other MCP clients: https://www.selah.fyi/docs/mcp

Tools: selah_get_quote (price a deal from a pasted brand message), selah_generate_email (write the reply), selah_analyze_counter_offer (read a brand's counter), selah_list_deals, selah_get_deal, selah_update_deal_status, selah_get_quota.

See /skills.md for a copy-paste system prompt to give your agent Selah awareness.

## Public API

The same functionality is available as REST endpoints:

- POST /api/quote — price a deal from a raw brand message
- POST /api/quote/compute — recompute totals from edited line items (no AI, no quota)
- POST /api/email-draft — generate a reply email from bullet points
- POST /api/counter-offer — extract the amount a brand is offering from their pasted reply
- GET /api/deals — list deals
- GET /api/deals/:id — get a deal
- PATCH /api/deals/:id — update deal status
- GET /api/quota — check quota status

Auth: Bearer token in Authorization header (same API key as MCP).

See /openapi.json for the full OpenAPI 3.1 specification, or the interactive reference at https://www.selah.fyi/docs/api.

## Optional

- /docs/mcp — MCP server setup and tool reference
- /docs/api — interactive API reference
- /openapi.json — OpenAPI 3.1 spec for all public endpoints
- /skills.md — agent system prompt for Claude and other LLMs

## Contact

support@selah.fyi